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866-667-0720 [email protected] Hands-on CME training for licensed medical professionals
January 23, 2027

Practical Marketing Strategies: Capturing New Patients with Website, Email, SMS, Social Media & AI

Hands‑on workshop on digital marketing tools to attract new patients.

Empire Virtual Training

About this Conference

The this live online session session on January 23, 2027 at the live online classroom focuses on practical marketing strategies that clinicians can apply immediately. Participants will explore how a well‑designed website, targeted email, compliant SMS messaging, social media engagement, and emerging AI applications can support patient acquisition. The curriculum emphasizes evidence‑based techniques rather than speculative trends.

During the day, clinicians will audit their current online presence, draft website copy that meets regulatory standards, configure email newsletters with segmentation, set up secure SMS workflows, and schedule social media posts that align with professional guidelines. A guided exercise introduces AI‑driven content suggestions and analytics dashboards, allowing participants to see how data informs outreach decisions. All activities are performed on laptops using practice‑approved platforms.

This workshop is appropriate for physicians, osteopathic physicians, nurse practitioners, physician assistants, and practice administrators who are responsible for growth initiatives. Attendees should have basic computer skills and access to their practice’s digital tools. The format blends instruction with real‑time practice, so participants leave with a set of actionable assets ready for implementation in their own practice.

Frequently Asked Questions

Which professional licenses are appropriate for attending this workshop?
The workshop is designed for clinicians and practice staff who hold active licenses such as MD, DO, NP, PA, or equivalent credentials. Participants should confirm that attendance aligns with the scope of practice defined by their own licensing board before registering.
What does the hands‑on portion of the day involve?
The hands‑on segment includes live audits of participants' websites, creation of sample email and SMS messages, scheduling of social media posts, and a guided demonstration of AI‑assisted content tools. Attendees work on their own devices and receive immediate feedback from the instructor.
Do I need any specific software or hardware to participate?
A laptop with internet access and a modern web browser is sufficient. Participants should have access to their practice’s website admin panel, email marketing platform, and any social media accounts they wish to manage. No additional software is required beyond what is typically used in a clinical office.
Will the workshop cover legal and compliance considerations?
Yes, the session includes a review of HIPAA‑compliant communication practices for email and SMS, as well as guidance on maintaining patient privacy when using social media and AI tools. Attendees will learn how to align marketing activities with regulatory requirements.
How long is the workshop and what is the schedule?
The workshop runs for a full day, beginning with a brief overview, followed by instructional modules, hands‑on practice, and a concluding Q&A. Breaks are scheduled between sessions to allow participants to reflect on the material and apply concepts to their own practice.

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Other Practical Marketing Strategies: Capturing New Patients with Website, Email, SMS, Social Media & AI Dates

Oct 11, 2026 — Empire Virtual Training
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